Fiat Fabbrica Italiana Automobili Torino has held a leading role in the automotive industry since its inception in 1899, at the dawn of Italian industrialization. In the photo the model Fiat 124 Spider (1966), a car that marks the history of my family, as well as many Fiat models are part of the lives of many Italians, cars that have helped to change deeply Italy, its countryside and its cities.
Sergio Marchionne, Chairman and Chief Executive Officer Fiat Chrysler Automobiles (FCA) said at last Geneva Motor show that “Fiat has never left Italy, we are moving internationally”. Fiat Chrysler is the seventh-largest auto company in the world and with it’s new role the new company want to consolidate costs and technology to compete with larger global automakers.
Fiat Chrysler has an ambitious goal to grow sales 60 percent to more than 7 million cars and trucks by 2018. Combined, the companies sold 4.4 million cars and trucks last year, compared with 6.3 million for Detroit rival Ford. Toyota was the global leader with sales of 9.98 million vehicles.
Marchionne, who says he’ll stay at the company through 2018, and Chairman John Elkann will ring the closing bell at the NYSE to commemorate the first day of trading.